Building a product strategy can be intimidating. There are so many questions to consider, and every PM has its own flavour.
I always freak out when I’m asked to pull together a strategy with a few days notice. “What should I include in a product strategy?”
But don't worry, the moment you've started to validate your product idea, you've embarked on the journey to put together your product strategy.
https://www.youtube.com/watch?v=O_SM1rB7rdw&ab_channel=ProductDave
"A Product Strategy is a set of choices that targets specific needs for your customers with a goal to make above industry profits in the future.”
It's a set of choices of deciding what to do and what not to do. It should paint a picture of what the future might look like, the current landscape, and provides a solution to a validated customer problem.
As you progress from discovery to delivery, it’ll often include details around product features, user flow and design, and technical specifications.
There are 4 key mindsets you have to think about when you're putting together your Product Strategy: