Product Sense Questions

• If you were PM for XX product how would you build it
• Let’s say you’re a local supermarket chain (specific) and you are starting to see the same stores decline where Blue Apron and Instacart have high penetration, what would you do?
• As a PM for the supermarket, how would you think about building products or features to better serve people’s needs?
• List here from:
  • Lewis Lin’s community

Example Answers:

Meta Final: https://miro.com/app/board/uXjVKondt5g=/

Meta Second round: https://miro.com/app/board/uXjVKx8IeX4=/

Product Sense Signals (What Interviewer is looking for)

Product motivation and context

• Displays a solid understanding of the relevant product landscape as well as both internal and external factors. Defines a product’s purpose and the motivation for the product

Determining Target Audience

• Utilizes relevant criteria to define a target audience and provides rationales for why a specific audience has been identified. Provides pertinent criteria to define user segmentation and prioritize target audience

Problem Identification

• Identifies the set of problems faced by a product’s target users and prioritizes and provides rationale for the most important problems to solve

Solution Development

• Demonstrates creativity in exploring potential (yet feasible) solutions. Prioritizes features that drive value and product market fit. Aligns solutions with organizational values (eg reliable, detail-oriented, simple)

Product Sense Framework:

1. Break down the question - take the question apart, break down big ambiguous ideas, ask why, and clarify. Set placeholders if the interviewer doesn’t have the answer.
   1. E.g. How would you improve Spotify?
      1. Q: By improve, do we mean experience? Revenue? Retention? What’s improve in this context?
      2. Q: By Spotify, are we talking about Spotify as a company? or the App?
      3. Q: What timeline are we talking about here?