Mindsets: Clarifying questions for Business context

• Break down each keyword in the question (e.g. Fitness, what type of fitness?)
• Talk about the macro-trends: risks, changes, regulatory, mobile device, diversify revenue stream
• Where is this product in its product lifecycle?
• Are we talking about the whole product or specific features?
• Are we looking at all platforms or specific platforms?
• Are we looking at all markets? Or specific markets?
• What is the timeframe?

Customer segments

• Features: Users | Customers | Stakeholders

• Come up with multiple critierias and prioritise

• Double-sided Platforms: Creators and Consumers

• Focus on the player that has the most amount of participants in the market (e.g. consumers)

  • Think of it like a bell curve

Customer journey and pain points

• What is the customer journey?
  • Trigger (e.g up coming holiday.)
  • Action (e.g plan / book)
  • Reward (e.g travel)
  • Investment (e.g share)
• Pain points: Make the interviewer FEEL the pain. Great products solve HEARTFELT problems.
  • Security | Attention | Control | Meaning & Purpose | Privacy | Belong | Intimacy | Status | Achievements
• Customer Segments:
  • By Customer Demographic: Age, Gender, Social-econimic , maritial status
  • By Interests / Goals / JTBD / Pain points
  • By Usage Patterns: Frequent, Occasional, New, Urgent
  • By Technology / Platforms / Channels
• Prioritise:
  • Reach | Customer Impact | Mission Aligned (S,M,L)
  • Frequency | Pain level |

Product Vision: