Welcome! 👋

These AI-powered research prompts help you deeply understand your customers through Jobs To Be Done (JTBD) and Persona Research—the foundation of product strategy. Whether you're validating a new idea, preparing for PM interviews, or writing your first PRD, these prompts will help you uncover what customers really need and why they behave the way they do.

How to use these prompts:

1. Pick your AI tool — These prompts work with ChatGPT, Claude, Gemini, Perplexity, or any major LLM
2. Copy the full prompt — Click into any toggle below and copy the entire prompt
3. Paste and run — The AI will ask you for your product idea and target market
4. Start with JTBD, then Persona — Run JTBD first to understand the job, then Persona to understand who's hiring your product to do that job

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Pro tip: Run both prompts in sequence for any product idea. JTBD reveals what customers are trying to achieve and why, while Persona research shows you who they are and how they make decisions. Together, they give you a complete picture of your customer.

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👨‍💻 JTBD Research

👱🏻‍♀️ Persona Research